Develop Your Art Department Skills With Hands-On Education

Join us August 9-10, 2024

Shirt Lab Nashville is an exclusive opportunity for hands-on art department education. Only 36 students will be allowed in this limited-seat class. Don't miss out—secure your spot now! Due to the class's interactive nature, we are limiting the number of attendees.

Three instructors, all with decades of experience, will be your guide to understanding the top industry best practices in your art department for:

Art Department Workflow - Sales to Art to Production

Simulated Process Seps - learn to separate files in Photoshop properly

Creating Art with Midjourney - harness the speed and power of AI in your art department.

Students must bring their own laptops with the latest version of Photoshop installed and a working account with Midjourney. As this is not a basic-level class, all attendees should have a solid understanding of these software platforms.

All sessions will be taught and proctored by Dan “Dot-Tone” Campbell, JJ McCampbell, and Marshall Atkinson.

In this class you'll discover:

  • How to speed up your art department workflow.

  • How to get more first-time art approvals from customers.

  • How to incorporate AI into your art department workflow.

  • How to use prompt strategies to use Midjourney for artwork for projects

  • How to prepare files for spot color separations in Photoshop.

  • How to create simulated process seps in Photoshop.

  • How to work with your screen room and production to dial in separations.

Schedule of Events

Friday Night, 8/9

Networking Party presented by STAHLS

Location: TBD

Saturday All Day, 8/10

Shirt Lab LIVE - Nashville

Location: Spark: Lipscomb's Idea Center

400 Commerce St, Nashville, TN 37219

Saturday Night, 8/10

Celebrate an Awesome Day - Included in the Ticket!

Location: Black Rabbit

218 3rd Ave N, Nashville, TN 37201

Hotel Block

Renaissance Nashville Hotel - 611 Commerce St, Nashville, TN 37203

Stay where everyone will be hanging out

Renaissance Nashville Hotel is a stylish haven in legendary Nashville, Tennessee, boasting modern and inspiring features. Our Music City hotel is in the heart of downtown, attached to Fifth + Broadway and steps from attractions such as Bridgestone Arena and Ryman Auditorium. Recharge in upscale hotel rooms and suites with plush bedding, expansive workstations and striking views of downtown Nashville. Upgrade your stay in a deluxe suite that boasts extra space or book a Club-level hotel room for Lounge access and perks such as complimentary breakfast. After an exhilarating day, delight your palate with handcrafted Southern fare at Little Fib, our signature restaurant. Designed to reflect the history and spirit of the city, our luxury hotel in downtown Nashville invites you to discover the difference.

** Rooms must be booked by July 12th, 2024

Meet Our Speakers

Learn from seasoned veterans in the art and separation game for the decorated apparel industry.  Walk away with the skills and training you need to level up your art department game!

Master Instructor

Dot-Tone Dan Campbell is an apparel artist and an award-winning color separations artist from Tennessee with over 35 years of experience in the apparel screen printing industry.

He is a proud husband and father of three, He holds a degree from the Art Institute of Pittsburgh, majoring in visual communications and a minor in illustration. Currently, he works full-time for an undisclosed company 500' deep in an underground cave in the hills of Indiana providing art and color separations for a major corporation.

Additionally, since 2001, he runs Dot-Tone-Designs, which focuses on art, color separations and training to others. In addition, he is co-owner of The Vinyl Hub with his wife Darla Campbell in Huntsville Al.

Find more about him on:

Dot-Tone-Dan Campbell - YouTube

Facebook Dot-Tone Designs VIP's

Instagram @dottonedan

Master Instructor

J.J. McCampbell has been serving the screen printing industry since 1982. He quickly fell in love with the industry, and worked in many positions over the last 42 years, including Artist,

Manual and Automatic press operator, Screen room manager, and Production manager.

Owned and operated his own screen printing shop for 18 years.

Special focus for the last several years has been simulated process printing and high detail stencil imaging.

Currently working as a full time, freelance color separator and industry consultant.

Contact info:

Jay Jay McCampbell on Facebook and Facebook Messenger

Master Instructor

Marshall Atkinson is one of the most popular thought leaders in the decorated apparel industry.  Focused on delivering practical education that clarifies effective change, you can enjoy best practice tips on many platforms.  

Success Stories with Marshall Atkinson - podcast sponsored by S&S Activewear

Jerzees Adventures in Apparel Decorating - YouTube show sponsored by Jerzees

Stahls’ Heat Press Transformation - YouTube show sponsored by Stahls’

Q&A With Alan & Marshall - Weekly live show

Midjourney Experience - Weekly newsletter for creative professionals using Midjourney

Blog articles - Delivering his take on a variety of topics

Books - Including “Price for Profit,” the leading book on pricing for screenprinting.

Shirt Lab Tribe - Decorated apparel industry mastermind group

Marshall lives and works in Mesa, Arizona.  He frequently contributes to industry magazines and is a popular trade show educator. 

He was recognized for his industry education contributions and was elected to the Academy of Screen and Digital Printing Technologies in 2020.


© Copyright 2024 | Shirt Lab | All Rights Reserved.

Privacy Policy  |  Terms & Conditions  |  Compliance