Level Up Your Decorated Apparel Business with the #1 Sales & Marketing Event in the Industry!

Join us July 28-29, 2023

Shirt Lab Live will be focused on sales and marketing and what is working right now to increase sales and grow your decorated apparel business.

Jay Busselle, a legendary leader in digital marketing will be sharing about how to build and organize a community of customers to be relevant and generate more sales.

Looking for help getting your production organized? Ali Banholzer the Six Sigma NINJA will be showing you how she builds and organizes a shop improvement project.

The Queen of HTV, Jenna Sackett will let you in on the secrets she uses to build out a sales pipeline that works to increase your sales with the most ideal customer for your business.

Lori Feldman is the master of e-mail marketing will help you discover an easy-to-deploy drip marketing sequence that instantly adds sales to your business.

If you are looking to elevate referrals for your business, Tom Rauen will show you the tips, tricks, and tactics he uses to rise to the top with referrals.

Best Selling Author, Mike Michalowicz will be the keynote speaker where he will share his latest book where you can learn the best ways to hire and retain top talent for your business.

This year you'll discover:

  • Customer Collaboration

  • Six Sigma Project

  • Sales / Lead Generation

  • Drip Follow-Ups

  • Referrals Elevated

  • Employee Hiring / Retention

  • KEYNOTE by: Mike Michalowicz!

Schedule of Events

Friday Night, 7/28

Networking Party presented by STAHLS

Location: TBD

Saturday All Day, 7/29

Shirt Lab LIVE - New Orleans

The Conference Centre on 11

601 Poydras Street, 11th Floor

New Orleans, LA

Saturday Night, 7/29

Exclusive VIP Dinner

Location: E-mailed to VIP Attendees

Hotel Block

344 Camp Street New Orleans, LA 70130

(504) 587-9700


At the heart of storied and soulful New Orleans is Q&C. Tucked between the French Quarter and the Warehouse/Arts District, we're the perfect launching pad for your escapades—no matter what you're seeking.

** Rooms must be booked by July 1.

Meet Our Speakers

Hear from some of the decorated apparel industries top experts in sales and marketing. Walk away with an action plan with the tips, tricks, and tactics to excel in the year ahead.

Building Communities in the Collaboration Cafe

Join me for an engaging and interactive session to explore the importance of community. All businesses and organizations can benefit from the power of collaboration in communities. We will explore the landscape of digital and in-person communities using the metaphor of a bustling café. This seminar will equip you with practical insights and building blocks to create an engaging environment where members can connect, contribute, and grow together. We will discuss how communities can foster inspiration, intellectual exchange, innovation, and meaningful connections. Get ready to pour a hot cup of community-building and unlock the potential of collaborative connections in the Collaboration Cafe

Six Sigma Project

Learn how to build and organize an improvement project for your shop. Tackle the biggest problem your shop faces and stop doing what is not working!

Great Leads Are Loyal

Experience is everything, it’s time to raise the bar. Through education and collaboration, you can build loyalty with potential clients even before they say YES. In this session, learn the ingredients for implementing great customer experiences in the buyer journey to boost engagement, increase customer loyalty, lead generation, and revenue growth.

Maximizing Revenue with Drip Marketing Automation

Let's focus on two critical milestones in the buyer's journey that secure increased lifetime value (LTV)--or risk future sales lost to competitors. In this workshop, we'll nail down your drip automations for Estimate Follow-Ups and Welcoming/Onboarding New Customers. Receive two Sales Blueprints and Content Suggestions that guide you in crafting personal touches for each SOP. You'll leave this session empowered with AI prompts for email templates and video scripts to plug into your marketing automation software. The emotional power of these two automations will skyrocket your revenue consistently over the next five years..

Referrals Elevated

Rise to the top and build a referral engine that will take your business to new heights.  More easily attract new prospects by turning your happiest customers into your best salespeople.  Charge a premium for your services by borrowing the trust of your referral sources.  Dramatically shorten the sales cycles and increase your ideal clients' Life Time Value (LTV).

ALL IN: How Great Leaders Build Unstoppable Teams

Keynote speaker - Community over Culture.  Culture morphs over time.  Goal alignment -aligning personal goals with the organization's goals, interview myths, and attracting the best fits.  Interviewing doesn't work because human nature is to hire who we like.


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